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What is ASHA?

The American Seniors Housing Association (ASHA) is the nation’s premier organization for executives in the seniors living industry. Our mission is to equip members with the resources and insights they need to serve their clients at the highest level—and to move seniors living forward.

To fulfill that mission, we sponsor industry-leading conferences and networking events, conduct pathbreaking research, educate consumers, and advocate for policies that protect and advance the interests for our members. When you join ASHA, you become part of a diverse community of accomplished and influential professionals dedicated to improving the lives of older people and their families.

ASHA is the industry thought-leader promoting quality and innovation, advancing industry knowledge through research, exchanging strategic business information, and influencing legislative and regulatory matters.

Upcoming Meetings

ASHA membership grants you access to some of the most knowledgeable and experienced executives in senior living, with events that bring incredible value, and high-impact organization for industry leaders. 

October 8, 2025 to October 9, 2025

2025 Chairman’s Circle Event

The Liberty Hotel, Boston, MA

Join us October 8-9 for our 2025 Chairman’s Circle Event which will take place at the Liberty Hotel, Boston, MA.

ASHA’s Chairman’s Circle Event is an exclusive meeting for those members who make a personal contribution at the Chairman’s Circle level ($2,500 – $5,000) for the 2025 Seniors Housing PAC campaign.

For questions about the event or to make a pledge / contribution, please contact Sheff Richey at [email protected].

January 26, 2026 to January 28, 2026

2026 Annual Meeting

Arizona Biltmore, Phoenix, AZ

Join us January 26-28 for our 2026 Annual Meeting, which will take place at the Arizona Biltmore in Phoenix, AZ.

ASHA’s Annual Meeting is open to our Executive Board, Advisory Committee and Associate level members.  Only ASHA members may participate in our conferences.  To become a member, please visit the “Join ASHA” page of our website or download and complete our membership brochure.

June 16, 2026 to June 17, 2026

2026 Mid-Year Meeting

Meritage Resort & Spa, Napa, CA

Join us June 16-17 for our 2026 Mid-Year Meeting, which will take place at the Meritage Resort & Spa in Napa, CA.

ASHA’s Mid-Year Meeting is open to the Executive Board and Advisory Committee level members as well as those in the Rising Leaders program. If you are an Associate level member and are interested in upgrading your membership in order to participate, please contact Megs Bertoni at [email protected].

Only ASHA members may participate in our conferences.

Member News

The research we produce sheds valuable light on the needs and attitudes of your prospects, residents, and their families. It also gives you a glimpse of where our industry is headed.

ASHA Sends Letter of Support for the Essential Workers for Economic Advancement Act

On September 18, Representative Lloyd Smucker (R-PA), along with co-sponsors Representatives Mark Amodei (RNV), Juan Ciscomani (R-AZ), Henry Cuellar (D-TX), Don Davis (D-NC, Andy Harris (R-MD), Mike Kelly (RPA), Maria Salazar (R-FL) and Tom Suozzi (D-NY), reintroduced the Essential Workers for Economic Advancement Act. This critical ASHA-backed legislation marks an important step in addressing chronic workforce shortages by creating a market-driven visa pilot program for year-round, non-farm jobs in occupations that do not require a college degree, including roles in senior living. The Act establishes a new H-2C visa designed to fill essential roles in a way that strengthens compliance, protects U.S. workers, enables employers to create more jobs and expands economic growth.

Key elements of the Essential Workers for Economic Advancement Act include:

  • Market-based visa pilot system: A flexible annual cap—up to 85,000 positions–that adjusts based on economic conditions to ensure the program responds to real workforce needs.
  • Employer and worker accountability: Employers must meet labor market tests, comply with E-Verify, and secure federal approval before hiring an H-2C worker. Workers must submit a confirmed job offer through the government’s hiring system.
  • Full portability: Workers may transfer between approved employers with valid authorizations, protecting them from exploitation and ensuring employers can access talent when shortages persist.
  • Stronger compliance tools: An electronic tracking system modeled on existing visa monitoring programs, mandatory studies on economic and labor impacts, and strict limits to ensure visas are used solely to fill workforce gaps.
  • Balanced safeguards: Visas are limited in duration, renewable only under defined conditions, and do not authorize family migration, ensuring the program remains focused on meeting essential workforce needs.

ASHA continues to advocate for meaningful immigration reform to mitigate the workforce shortage in the senior living industry. Without an adequate supply of workers such as caregivers, nurses, dining staff and housekeepers, it will become increasingly difficult to meet the needs of the growing number of older adults who will require our services

Click here for ASHA’s letter of support to Representative Smucker.

ASHA Sponsorships

ASHA greatly appreciates the support of its many sponsors, who in turn benefit through the good will and added visibility generated by event and research sponsorships. Check out some of our recent sponsors