COVID-19, In Some Respects, Made Senior Living More Appealing

COVID-19 didn’t do much to change opinions of potential future senior living residents, with the appeal of those communities mostly increasing in the wake of the pandemic, according to the results of a new survey.

“Impacts of COVID-19 on the Seniors Housing Industry: A Study of Consumers Round 2” from the American Seniors Housing Association is the second national consumer survey of sentiments regarding senior living. It follows an initial survey conducted last summer coinciding with ASHA’s “Senior Living Today & Everyday” public relations campaign from May 2020 to January 2021.

“We have been very committed to combating negative COVID-19 impact since last spring, and the new consumer research suggests ASHA’s extensive public relations efforts have been helpful,” ASHA President David Schless said. “While there is no doubt the industry’s recovery will take time, the data provides ample evidence that consumers will continue to embrace the value proposition and benefits offered by our communities across all service levels.” Click here for the full story.