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Prospective Independent Living Customers – Key Study of Prospects and Hold Outs


This report, prepared for ASHA by Dr. Margaret Wylde of ProMatura Group, discusses the likelihood individuals aged 70+ will move to an independent living community and their demographic, psychographic, health, financial, current residence, and lifestyle characteristics; as well as the influencers and drivers that will impact their decision to move to an independent living community.

ASHA Members receive a complimentary copy of all of the Association’s publications, including a free copy of Prospective Independent Living Customers.

Additional copies can be purchased at the discounted member price.

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