This 12-page 2019 Special Issue Brief was written by David A. Smith, Founder and CEO of Sherpa. Smith, who is also a developer, owner and operator, covers a range of pertinent topics including his Prospect-centered Selling approach to senior living sales; factors that drive higher conversions; options to increase time in the selling zone per lead; the relative impact of activities that drive move-ins; the role of the executive director in the sales process, and more. This is must-read for owners and operators looking to increase the effectiveness of their organization’s marketing and sales.
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