This Special Issue Brief was prepared by ASHA’s Public Relations Counsel, Dan McConnell, and provides a unique discussion of a number of pertinent issues surrounding the use of social media from the perspective of a seniors housing company. This seven-page Brief examines who goes to social network sites; the benefits of marketing on social networks; top ten considerations for social media marketing, and provides methods for evaluating social media efforts.
Only available in digital format (.pdf copy).
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