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SIB: Social Media Marketing – Implications for Seniors Housing (2011)


This Special Issue Brief was prepared by ASHA’s Public Relations Counsel, Dan McConnell, and provides a unique discussion of a number of pertinent issues surrounding the use of social media from the perspective of a seniors housing company. This seven-page Brief examines who goes to social network sites; the benefits of marketing on social networks; top ten considerations for social media marketing, and provides methods for evaluating social media efforts.

Only available in digital format (.pdf copy).

ASHA Members login for exclusive download of this and all other Special Issue Briefs.

Learn more about the benefits of ASHA Membership.

Price: $15.00

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