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SIB: Why Compassion and Competency Matter: My Personal Journey as an Assisted Living Customer (2014)


This new Special Issue Brief was prepared by ASHA Vice President and longtime industry professional, Rachelle Bernstecker, who recounts the process of placing a loved one in assisted living. Thoughtfully written, this one-of-a-kind resource was described by leading sales and marketing authority, Anthony Mullen, as “one of the finest I have ever seen on the reality of the process” and by one longtime industry professional as a “true gift to our profession.”

This Brief is available exclusively to members of the American Seniors Housing Association. Click here to complete a membership application.

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