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SIB: Why Compassion and Competency Matter: My Personal Journey as an Assisted Living Customer (2014)

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This new Special Issue Brief was prepared by ASHA Vice President and longtime industry professional, Rachelle Bernstecker, who recounts the process of placing a loved one in assisted living. Thoughtfully written, this one-of-a-kind resource was described by leading sales and marketing authority, Anthony Mullen, as “one of the finest I have ever seen on the reality of the process” and by one longtime industry professional as a “true gift to our profession.”

This Brief is available exclusively to members of the American Seniors Housing Association. Click here to complete a membership application.

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Weight 0.10 lbs