Special Issue Briefs
Showing 13–16 of 30 results
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SIB: Redefining Marketing: Trends for the Next Generation of Active Aging (2017)
This Special Issue Brief was written by Barbara Kleger of Kleger Associates and explores a host of issues related to marketing senior living to the next generation of retirees. Among other things, the Brief examines terminology, traditional and digital strategies, ...read more
Price: $40.00
Member Price: $0.00
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SIB: Observations and Anecdotes from Inside the Federal Reserve (2015)
This Special Issue Brief summarizes a fascinating and insightful presentation to ASHA’s Executive Board in the spring of 2015 by former Dallas Federal Reserve President and CEO Richard Fisher. This Brief is available exclusively to members of the American Seniors ...read more
For ASHA MEMBERS Only.
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SIB: A Projection of U.S. Seniors Housing Demand 2015 – 2040
Prepared by Phil Downey and Larry Rouvelas of Senior Housing Analytics and Frank Rockwood of Rockwood Pacific, this new Special Issue Brief incorporates the most current U.S. Census population projections and NIC MAP supply data to provide a thoughtful 25-year ...read more
Price: $50.00
Member Price: $0.00
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SIB: Digital Marketing Trends in the Senior Living and Care Field (2016)
This Special Issue Brief summarizes the findings from a survey of 255 senior housing and care professionals who are members of ASHA and LeadingAge. The survey was conducted by Brooks Adams Research and had the goal of beginning to benchmark ...read more
Price: $40.00
Member Price: $0.00
Showing 13–16 of 30 results
